Tuesday, October 11, 2016

Announcing Details on 2016-17 Go-to-Market Program

The Go to Market Program helps technology companies develop skills to maximize successful execution in market entry, product launch and revenue growth. The program uniquely combines a comprehensive go-to-market curriculum, applied learning, access to experts, and one-on-one mentoring. At the end of this program, each participating company will have completed a customized, comprehensive Go-to-Market Plan to drive company sales and revenue growth for the upcoming year.
The program is supported in part by the National Research Council, Canada`s Industrial Research Assistance Program (NRC-IRAP).
Prime participants are ‘growth companies’ that have product in the marketplace and revenue. Those that would most benefit from the program have some of the following features:
  • Already have customer(s) and/or users
  • Well defined value proposition
  • Real desire to expand

The program combines instruction, mentoring, peer review and expert review in an applied learning context.  It is designed for executives responsible for revenue growth, and they can attend as a ‘team’ including CEO, VP Sales, VP Marketing, VP Business Development. Companies that have participated in previous courses have enjoyed great success including; increase in sales, investment, hiring and partnerships.
The Market Readiness Program is offered to groups of companies concurrently to maximize the potential of peer discussions and peer review.  The Market Readiness Program runs for four months and starts at the beginning of November. The program is in two semesters with an initial focus on strategy followed by execution.
Strategic Marketing Plan (Nov & Dec)
  • Market Research
  • Positioning
  • Whole Product & Pricing
  • Customer Validation
  • Competitive Strategy
  • Market Targeting
  • Revenue Planning
Marketing Execution Plan (Jan – Mar)
  • Strategic Vendor Partnerships
  • Marketing and Communications
  • Social Media and Content Marketing
  • Sales Process
  • Lead Generation & Metrics
  • Marketing Support
  • Account Management
The program is designed for ten (10) participating companies. This provides sufficient time for each company during discussion sessions.
Past Participants have ……………….
‘We've earned 120K in Revenue. We've raised 510K. Our head count is now 10. I would say Rocket Builders Go to Market Program was a turning point for our business. Things clicked and we developed a sales strategy that has helped us expand across N.A. faster than we could have possibly imagined.’

Obtained $500,000 in funding; Completed all of the launch features and are now automating merchant onboarding processes.

Raised a second round of capital of $ 6 M from a US Venture Capitalist, have expanded to over 100 employees (continues to hire) and recently moved to a new office.

“I am constantly telling people how participating in the program helped me figure out who I should be selling to and why. That I was chasing $30 and $40 clients and that I should be focused on $600 and $800 MRR clients.”

Interested companies should contact:

Dave Thomas, Partner Rocket Builders

Rocket Builders and NRC/IRAP will host an information at SFU Venture Labs on October 25th.

The course fee is heavily subsidized by NRC/IRAP. The cost per company supported by NRC/IRAP is $ 1,500. Multiple attendees may come from a participating company.

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