The Product Launch Workshop is a one day program combining instruction and case examples. Designed for technology companies, the program content is based on proven methodologies. As well, the content is designed to provide valuable insight into common challenges faced by companies at the leading edge of technology.

The workshop follows a stepwise process that is documented in workbook that each participant can leave with and use to guide their own development of a launch plan. Both the workshop and the workbook are full of valuable hints and tips that will help technology companies better capitalize on market opportunity.

The program is designed for technology executives and marketers who are responsible for and involved with the product launch process.

You Will Learn

• methods to assess product positioning and marketing messages
• what kinds of promotional methods you can use
• what kinds of marketing collateral are most effective
• how to leverage publicity
• how to budget for a launch event or campaign

Attendees Will Leave With

• ideas for promotions
• checklists for marketing collateral inventory
• hints and tips on cost-effective approaches
• step-by-step process and workbook

An effective product launch:

• builds market awareness
• attracts more sales leads
• reduces time-to-revenue

View Workshop Brochure

Dates and Locations

March 13, 2008 - Vancouver, B.C.