Earlier this year, Research in Motion (RIM) contracted Rocket Builders to develop resources for BlackBerry Alliance Partners using the Rocket Academy Go-to-Market library. RIM wanted their BlackBerry Alliance Partners to develop better marketing plans so they could generate sales leads, penetrate new markets and further drive sales of BlackBerry devices.

Rocket Builders developed a 'Solution Marketing' Resource Kit including:

• a Solution Marketing Workbook (74 pages)
• a Solution Marketing Plan Template (Powerpoint)
• a sample completed Solution Marketing Plan
• a Go-to-Market Planning Briefing (Webinar)

These resources are available to BlackBerry Alliance Program Members through the BlackBerry Partner Zone.