Tuesday, September 14, 2021

New Go-to-Market Program for Fall 2021

 

The Go to Market Program by Rocket Builders helps companies achieve high revenue growth by developing winning sales and marketing plans. The Go-to-Market Program is a comprehensive five-month program for technology companies who need to refine their marketing strategy and then execute revenue generation activities to win customers and dominate their target market. Established over 13 years ago with 150 successful graduating companies, the Go-to-Market Program blends mentorship with applied learning to provide innovative technology companies with an outcome-based process to capitalize on market opportunity.

Companies that complete the program will have a detailed marketing plan that includes execution steps and metrics.

Program Structure

The Go to Market Program includes the following components.

·         Preparation - companies need an up to date Business Model Canvas

·         Thirteen webinars 1.5 – 2.0 hours long (includes webinar library)

·         Follow-up sessions after each webinar to provide examples and customize material

·         Assigned mentors who interact with companies after each session to customize the program to the company

·         Mentoring from Rocket Builders

·         Final Presentation – Companies present their Marketing plan to an expert panel

 

Program Dates:      Mid October to early February

Who Should attend?

·         Technology companies seeking to expand the distribution of products or enter new markets are ideally suited for this program.

·         This program is designed to involve the entire management team of a technology company - all executives who are responsible for revenue growth (CEO, Product Manager, VP Sales, VP Marketing, VP Business Development).

·         Companies selected to participate must have a product that is ready for the market and has some initial customer acceptance.

·         Past participants have had revenue of between $500K and $5M

·         Companies looking to raise ‘Seed’ or ‘Series A’ rounds will develop a comprehensive marketing plan to present to potential investors.

·         Time commitments for the program are a couple hours per week of preparation and up to 10 hours per month spent on seminars and workshops. 

Program Details

 

Phase 1 - Strategic Market Plan

          Market Research

          Positioning

          Whole Product

          Pricing

          Customer Validation

          Channel Validation

          Competitive Strategy

          Market Targeting

          Revenue Planning

 

Phase 2 – Market Execution Plan

          Channel Development

          Strategic Vendor Partnerships

          Marketing and Communications

          Social Media and Content Marketing

          Sales Process

          Lead Generation

          Marketing Support

          Account Management

 

Cost

$ 1,200 for companies that currently work with NRC/IRAP (program sponsor)


To reserve a spot, you must apply using this form:

https://forms.gle/cQYgKTz3NTGQiRCa7


Wednesday, September 16, 2020

Fall-Winter 2020-21 Go-to-Market Program Announced

This unique program offers an opportunity for growth stage companies (post-MVP with initial sales momentum) to capitalize on their market opportunities with the development of a comprehensive Go-to-Market strategy and execution plan.


This is our 15th year of offering a the Go-to-Market program. Some of B.C. and Alberta's most successful technology ventures have graduated from this program, raised venture capital and achieved exit.

This year the program is going VIRTUAL. This means video conferencing and digital tools to supplement a proven curriculum.

Partnered with Venture Labs with support from NRC, the program will run through two semesters:

  • Nov - Dec for Semester 1 (Go-to-Market Strategy)
  • Jan - March for Semester 2 (Go-to-Market Execution)

    For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

    An informational session is being offered on October 16th at Venture Labs.


    A pre-program workshop helping companies utilize Market Research to transition from a Business Model Canvas to the foundation of Go-to-Market strategy is being offered October 31st at Venture Labs.


    Monday, September 23, 2019

    Fall-Winter 2019-20 Go-to-Market Program Announced

     

    This unique program offers an opportunity for growth stage companies (post-MVP with initial sales momentum) to capitalize on their market opportunities with the development of a comprehensive Go-to-Market strategy and execution plan.

    This is our 14th year of offering a the Go-to-Market program. Some of B.C. and Alberta's most successful technology ventures have graduated from this program, raised venture capital and achieved exit.

    Partnered with Venture Labs with support from NRC, the program will run through two semesters:

    • Nov - Dec for Semester 1 (Go-to-Market Strategy)
    • Jan - March for Semester 2 (Go-to-Market Execution)

    For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

    An informational session is being offered on October 23rd at Venture Labs.


    A pre-program workshop helping companies utilize Market Research to transition from a Business Model Canvas to the foundation of Go-to-Market strategy is being offered October 31st at Venture Labs.


    Sunday, April 21, 2019

    Summer 2019 Go-to-Market Program Announced

    This is our 2nd year of offering a summer session (we just completed the 13th winter session) for the Go-to-Market program.

    Partnered with Launch Academy, the program will run through two semesters:


    • May - June for Semester 1
    • June - July for Semester 2 
    • August Reading Break
    • September Final Presentation


    For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.


    Click to View the Brochure

    Tuesday, October 2, 2018

    Free Information Session on Go-to-Market Strategy and Execution

    We are pleased to announce a free workshop being hosted by Venture Labs on October 23rd 2018.

    Where: Venture Labs
    When: 11:30am until 12:30pm on October 23rd 2018
    RSVP: Click here to register


    This is a two part session:
    1. An Overview of the Right Approach to Go-to-Market Strategy for Technology Companies - Tips and Best Practices Shared
    2. Details on the Upcoming Go-to-Market Program (12th year of this highly successful program)

    Announcing 2018-19 Go-to-Market Program - Registration Now Open

    Rocket Builders is pleased to announce the Vancouver schedule for the Go-to-Market program. The program will run from November 2018 through to March 2019.

    Download Brochure


    For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

    Thank you to the following partners:







    Sunday, May 27, 2018

    Free Workshop on Market Research Coming on June 5th

    We are pleased to announce a free workshop being hosted by Launch Academy on June 5th 2018.

    Where: Launch Academy (128 W Hastings St #300, Vancouver, BC V6B 1G8)
    When: 1:30pm until 4pm on June 5th 2018
    RSVP: https://www.picatic.com/event15274604295014

    Doing Effective Market Research for the Lean Startup

    Bootcamp Workshop for Using Market Research to Improve Your Potential - For Better Products, Better Revenue and Better Access to Capital

    Knowing more about your target market, your target buyers and your competition can provide the key advantage your company needs to win customers, acquire partners and attract investors. 

    This bootcamp is a one day session to help companies design, implement and capitalize on the benefits of market research using the latest tools, techniques and practical approaches that companies of any size can use. In particular, we will show how lean startup methods such as defining your MVP and filling out the Business Model Canvas will depend on effective implementation of market research processes.

    Designed for both Startups and Growth Companies, senior executives, product managers, marketing managers, and salespeople can all benefit from the insights this bootcamp offers. Company advisors such as investors, board members and mentors will also benefit.

    You Will Learn
    • methods of market research
    • selecting research methods to assist in mapping out your MVP and Business Model Canvas
    • practical approaches to gaining insights into new market opportunities
    • how product features, pricing, and market size can be determined
    • how to track competitors in minutes a day
    • getting answers to common investor questions
    • to fill gaps in your investment pitch with key answers on your target market


    You Will Leave With
    • ideas on targeting the right opportunities
    • checklists for rapidly starting market research 
    • tips on improving your approach to MVP and Business Model Canvas 
    • hints and tips on market selection and segmentation
    • step-by-step process for implementing an in depth market research project
    • tips on low cost data collection approaches
    • ideas on improving your investment pitch deck with meaningful research