Lunch and Learn: Value Based Pricing
Presented by Steven Forth
Date: Tuesday October 29th
Time: 12:00pm - 1:30pm
Where: Willow Boardroom, Suite 920, Wavefront (1055 Hastings St.)
Pricing is one of the most challenging issues for companies today,
and discovering and modelling your value, understanding your target market, and implementing a pricing strategy are the modern keys to success. As a world leader in pricing strategy, Steven will describe best practices and provide valuable insights.
Coffee Talk: Blending Content and Social into Lead Generation
Presented by Reg Nordman and Geoffrey Hansen
Date: Wednesday October 30th
Time: 3:30pm - 5:00pm
Where: Launch Academy (#300 – 128 West Hastings Street)
As customers evolve their buying process to take advantage of the latest digital tools, so must salespeople and marketers identify the right mix of tools and methods to identify and engage prospects. In a search engine driven world, how buyers discover you and your products is rapidly changing requiring marketing departments to carefully profile targets and map out the content required to grab attention, displace competition, and establish your offering as the best fit. Reg and Geoff will share some useful tips and tricks to optimize lead generation and revenue growth.
Note: Attendees at both seminars will also receive a short explanation of the 2013-2014 Go-to-Market Program, as having a comprehensive market strategy and market execution plan are the keys to capitalizing on the useful tips offered in these seminars.