Sunday, May 27, 2018

Free Workshop on Market Research Coming on June 5th

We are pleased to announce a free workshop being hosted by Launch Academy on June 5th 2018.

Where: Launch Academy (128 W Hastings St #300, Vancouver, BC V6B 1G8)
When: 1:30pm until 4pm on June 5th 2018

Doing Effective Market Research for the Lean Startup

Bootcamp Workshop for Using Market Research to Improve Your Potential - For Better Products, Better Revenue and Better Access to Capital

Knowing more about your target market, your target buyers and your competition can provide the key advantage your company needs to win customers, acquire partners and attract investors. 

This bootcamp is a one day session to help companies design, implement and capitalize on the benefits of market research using the latest tools, techniques and practical approaches that companies of any size can use. In particular, we will show how lean startup methods such as defining your MVP and filling out the Business Model Canvas will depend on effective implementation of market research processes.

Designed for both Startups and Growth Companies, senior executives, product managers, marketing managers, and salespeople can all benefit from the insights this bootcamp offers. Company advisors such as investors, board members and mentors will also benefit.

You Will Learn
• methods of market research
• selecting research methods to assist in mapping out your MVP and Business Model Canvas
• practical approaches to gaining insights into new market opportunities
• how product features, pricing, and market size can be determined
• how to track competitors in minutes a day
• getting answers to common investor questions
• to fill gaps in your investment pitch with key answers on your target market

You Will Leave With
• ideas on targeting the right opportunities
• checklists for rapidly starting market research 
• tips on improving your approach to MVP and Business Model Canvas 
• hints and tips on market selection and segmentation
• step-by-step process for implementing an in depth market research project
• tips on low cost data collection approaches
• ideas on improving your investment pitch deck with meaningful research

Announcing 2018 Summer Session for the Go-to-Market Program

After 12 years of offering this program each winter in Alberta and BC, we have added a summer session as well.

Partnered with Launch Academy, the program will run through two semesters:

  • June-July for Semester 1 (June 19, July 3, July 24)
  • August Reading Break
  • September-October for Semester 2 (September 4, September 18, October 2)
For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

Wednesday, September 27, 2017

Registration Open for Go-to-Market Program 2017-2018

Rocket Builders is pleased to announce the Vancouver schedule for the Go-to-Market program. The program will run from November 2017 through to March 2018.

Download Brochure

For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

Thank you to the following partners:

Tuesday, September 26, 2017

Announcing 2017-18 Go-to-Market Program

The Go to Market Program helps technology companies develop skills to maximize successful execution in market entry, product launch and revenue growth. The program uniquely combines a comprehensive go-to-market curriculum, applied learning, access to experts, and one-on-one mentoring. At the end of this program, each participating company will have completed a customized, comprehensive Go-to-Market Plan to drive company sales and revenue growth for the upcoming year.
The program is supported in part by the National Research Council, Canada`s Industrial Research Assistance Program (NRC-IRAP).
Prime participants are ‘growth companies’ that have product in the marketplace and revenue. Those that would most benefit from the program have some of the following features:
  • Already have customer(s) and/or users
  • Well defined value proposition
  • Real desire to expand

The program combines instruction, mentoring, peer review and expert review in an applied learning context.  It is designed for executives responsible for revenue growth, and they can attend as a ‘team’ including CEO, VP Sales, VP Marketing, VP Business Development. Companies that have participated in previous courses have enjoyed great success including; increase in sales, investment, hiring and partnerships.
The Market Readiness Program is offered to groups of companies concurrently to maximize the potential of peer discussions and peer review.  The Market Readiness Program runs for four months and starts at the beginning of November. The program is in two semesters with an initial focus on strategy followed by execution.
Strategic Marketing Plan (Nov & Dec)
  • Market Research
  • Positioning
  • Whole Product & Pricing
  • Customer Validation
  • Competitive Strategy
  • Market Targeting
  • Revenue Planning
Marketing Execution Plan (Jan – Mar)
  • Strategic Vendor Partnerships
  • Marketing and Communications
  • Social Media and Content Marketing
  • Sales Process
  • Lead Generation & Metrics
  • Marketing Support
  • Account Management
The program is designed for twelve (12) participating companies. This provides sufficient time for each company during discussion sessions.
Past Participants have ……………….
‘We've earned 120K in Revenue. We've raised 510K. Our head count is now 10. I would say Rocket Builders Go to Market Program was a turning point for our business. Things clicked and we developed a sales strategy that has helped us expand across N.A. faster than we could have possibly imagined.’

Obtained $500,000 in funding; Completed all of the launch features and are now automating merchant onboarding processes.

Raised a second round of capital of $ 6 M from a US Venture Capitalist, have expanded to over 100 employees (continues to hire) and recently moved to a new office.

“I am constantly telling people how participating in the program helped me figure out who I should be selling to and why. That I was chasing $30 and $40 clients and that I should be focused on $600 and $800 MRR clients.”

Interested companies should contact:

Dave Thomas, Partner Rocket Builders

Rocket Builders and NRC/IRAP will host an information at SFU Venture Labs at 11:30am on October 24th.

The course fee is heavily subsidized by NRC/IRAP. The cost per company supported by NRC/IRAP is $ 2000. Multiple attendees may come from a participating company.

Tuesday, October 22, 2013

Free Information Seminars for October 2013

We are pleased to announce 2 information seminars designed to provide best practices in modern marketing.

Lunch and Learn: Value Based Pricing

Presented by Steven Forth
Date: Tuesday October 29th
Time: 12:00pm - 1:30pm
Where: Willow Boardroom, Suite 920, Wavefront (1055 Hastings St.)

Pricing is one of the most challenging issues for companies today,
and discovering and modelling your value, understanding your target market, and implementing a pricing strategy are the modern keys to success. As a world leader in pricing strategy, Steven will describe best practices and provide valuable insights.

Coffee Talk: Blending Content and Social into Lead Generation

Presented by Reg Nordman and Geoffrey Hansen
Date: Wednesday October 30th
Time: 3:30pm - 5:00pm
Where: Launch Academy (#300 – 128 West Hastings Street)

As customers evolve their buying process to take advantage of the latest digital tools, so must salespeople and marketers identify the right mix of tools and methods to identify and engage prospects. In a search engine driven world, how buyers discover you and your products is rapidly changing requiring marketing departments to carefully profile targets and map out the content required to grab attention, displace competition, and establish your offering as the best fit.  Reg and Geoff will share some useful tips and tricks to optimize lead generation and revenue growth.

Note: Attendees at both seminars will also receive a short explanation of the 2013-2014 Go-to-Market Program, as having a comprehensive market strategy and market execution plan are the keys to capitalizing on the useful tips offered in these seminars.

Monday, October 15, 2012

Free Seminar - Top 10 Ideas for Maximizing Revenue Growth

Rocket Builders is pleased to announce a free seminar focussed on tips for high revenue growth based on modern approaches to sales and marketing.

A free "light lunch" is combined with an entertaining talk on best practices for Revenue Growth.  Best practices are outlined in a Top 10 list, and will feature examples of improving strategy, tactics and operations to greatly improve sales and marketing results.

Rocket Builders is starting another Fall/Winter session for its Go-to-Market program and is currently recruiting companies to participate in this unique applied learning program. This seminar will provide tips on the top ways to maximize revenue growth along with a brief infomercial on the program.

Rocket Builders has been assisting high growth technology companies for over 10 years, and,  based on 10 years of selecting Ready to Rocket companies, has a proven track record of identifying the qualities needed to be a revenue growth leader. The Go-to-Market program has 55 companies as graduates in BC and Alberta.

Wednesday, February 29, 2012

Free Seminar - Next Generation Marketing Tools

Next Generation Marketing Tools
Learn About Trends in Using Digital Content to Enhance Awareness and Demand

With today’s buyers more likely to find you through a search engine than through advertising or other forms of direct marketing, it is increasingly important to share information through digital content such as white papers, presentations, articles, infographics, ebooks, video, and podcasts. This trend is called Content Marketing, and research shows it as the fastest growing marketing method for B2B marketers. Content Marketing will co-exist with other modern marketing methods such as Search, Social Media and Marketing Automation.

Rocket Builders, through its Rocket Academy initiative,  is offering a free seminar to marketers looking at what the recent trends are in the use of digital content and other modern marketing methods, and revealing some examples of best practices and demonstrating the kind of results B2B marketing teams are achieving.

This seminar is occurring on March 12th in Vancouver, just contact a Rocket Builders representative for more information.

Attendees to the seminar will also get a preview of the new Content Marketing Program that Rocket Academy will be offering in the Spring as an interactive executive learning program.