Tuesday, October 11, 2016

Announcing Details on 2016-17 Go-to-Market Program

The Go to Market Program helps technology companies develop skills to maximize successful execution in market entry, product launch and revenue growth. The program uniquely combines a comprehensive go-to-market curriculum, applied learning, access to experts, and one-on-one mentoring. At the end of this program, each participating company will have completed a customized, comprehensive Go-to-Market Plan to drive company sales and revenue growth for the upcoming year.
The program is supported in part by the National Research Council, Canada`s Industrial Research Assistance Program (NRC-IRAP).
Prime participants are ‘growth companies’ that have product in the marketplace and revenue. Those that would most benefit from the program have some of the following features:
  • Already have customer(s) and/or users
  • Well defined value proposition
  • Real desire to expand

The program combines instruction, mentoring, peer review and expert review in an applied learning context.  It is designed for executives responsible for revenue growth, and they can attend as a ‘team’ including CEO, VP Sales, VP Marketing, VP Business Development. Companies that have participated in previous courses have enjoyed great success including; increase in sales, investment, hiring and partnerships.
The Market Readiness Program is offered to groups of companies concurrently to maximize the potential of peer discussions and peer review.  The Market Readiness Program runs for four months and starts at the beginning of November. The program is in two semesters with an initial focus on strategy followed by execution.
Strategic Marketing Plan (Nov & Dec)
  • Market Research
  • Positioning
  • Whole Product & Pricing
  • Customer Validation
  • Competitive Strategy
  • Market Targeting
  • Revenue Planning
Marketing Execution Plan (Jan – Mar)
  • Strategic Vendor Partnerships
  • Marketing and Communications
  • Social Media and Content Marketing
  • Sales Process
  • Lead Generation & Metrics
  • Marketing Support
  • Account Management
The program is designed for ten (10) participating companies. This provides sufficient time for each company during discussion sessions.
Past Participants have ……………….
‘We've earned 120K in Revenue. We've raised 510K. Our head count is now 10. I would say Rocket Builders Go to Market Program was a turning point for our business. Things clicked and we developed a sales strategy that has helped us expand across N.A. faster than we could have possibly imagined.’

Obtained $500,000 in funding; Completed all of the launch features and are now automating merchant onboarding processes.

Raised a second round of capital of $ 6 M from a US Venture Capitalist, have expanded to over 100 employees (continues to hire) and recently moved to a new office.

“I am constantly telling people how participating in the program helped me figure out who I should be selling to and why. That I was chasing $30 and $40 clients and that I should be focused on $600 and $800 MRR clients.”

Interested companies should contact:

Dave Thomas, Partner Rocket Builders

Rocket Builders and NRC/IRAP will host an information at SFU Venture Labs on October 25th.

The course fee is heavily subsidized by NRC/IRAP. The cost per company supported by NRC/IRAP is $ 1,500. Multiple attendees may come from a participating company.

Registration Open for Go-to-Market Program 2016-2017

Rocket Builders is pleased to announce the Vancouver schedule for the Go-to-Market program. The program will run from November 2016 through to March 2017.

Download Brochure


For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

Thank you to the following partners:







Tuesday, October 22, 2013

Free Information Seminars for October 2013

We are pleased to announce 2 information seminars designed to provide best practices in modern marketing.



Lunch and Learn: Value Based Pricing

Presented by Steven Forth
Date: Tuesday October 29th
Time: 12:00pm - 1:30pm
Where: Willow Boardroom, Suite 920, Wavefront (1055 Hastings St.)

Pricing is one of the most challenging issues for companies today,
and discovering and modelling your value, understanding your target market, and implementing a pricing strategy are the modern keys to success. As a world leader in pricing strategy, Steven will describe best practices and provide valuable insights.


Coffee Talk: Blending Content and Social into Lead Generation

Presented by Reg Nordman and Geoffrey Hansen
Date: Wednesday October 30th
Time: 3:30pm - 5:00pm
Where: Launch Academy (#300 – 128 West Hastings Street)

As customers evolve their buying process to take advantage of the latest digital tools, so must salespeople and marketers identify the right mix of tools and methods to identify and engage prospects. In a search engine driven world, how buyers discover you and your products is rapidly changing requiring marketing departments to carefully profile targets and map out the content required to grab attention, displace competition, and establish your offering as the best fit.  Reg and Geoff will share some useful tips and tricks to optimize lead generation and revenue growth.


Note: Attendees at both seminars will also receive a short explanation of the 2013-2014 Go-to-Market Program, as having a comprehensive market strategy and market execution plan are the keys to capitalizing on the useful tips offered in these seminars.

Monday, October 15, 2012

Free Seminar - Top 10 Ideas for Maximizing Revenue Growth

Rocket Builders is pleased to announce a free seminar focussed on tips for high revenue growth based on modern approaches to sales and marketing.

A free "light lunch" is combined with an entertaining talk on best practices for Revenue Growth.  Best practices are outlined in a Top 10 list, and will feature examples of improving strategy, tactics and operations to greatly improve sales and marketing results.

Rocket Builders is starting another Fall/Winter session for its Go-to-Market program and is currently recruiting companies to participate in this unique applied learning program. This seminar will provide tips on the top ways to maximize revenue growth along with a brief infomercial on the program.

Rocket Builders has been assisting high growth technology companies for over 10 years, and,  based on 10 years of selecting Ready to Rocket companies, has a proven track record of identifying the qualities needed to be a revenue growth leader. The Go-to-Market program has 55 companies as graduates in BC and Alberta.



Wednesday, February 29, 2012

Free Seminar - Next Generation Marketing Tools

Next Generation Marketing Tools
Learn About Trends in Using Digital Content to Enhance Awareness and Demand

With today’s buyers more likely to find you through a search engine than through advertising or other forms of direct marketing, it is increasingly important to share information through digital content such as white papers, presentations, articles, infographics, ebooks, video, and podcasts. This trend is called Content Marketing, and research shows it as the fastest growing marketing method for B2B marketers. Content Marketing will co-exist with other modern marketing methods such as Search, Social Media and Marketing Automation.





Rocket Builders, through its Rocket Academy initiative,  is offering a free seminar to marketers looking at what the recent trends are in the use of digital content and other modern marketing methods, and revealing some examples of best practices and demonstrating the kind of results B2B marketing teams are achieving.

This seminar is occurring on March 12th in Vancouver, just contact a Rocket Builders representative for more information.

Attendees to the seminar will also get a preview of the new Content Marketing Program that Rocket Academy will be offering in the Spring as an interactive executive learning program.

Free Seminar - Next Generation Sales Tools

Next Generation Sales Tools 
Learn About Trends in Using Digital Sales Tools for Revenue Gain

The digital revolution is changing how people communicate and share information, so it is understandable that how we acquire customers will be changed by these new technologies and methods. 



"Sixty-eight percent of sales professionals say they believed that the selling process is changing faster than their own organizations are adapting to it." Research by OgilvyOne
Selling best practices in 2012 include the use of new technology and tools that leverage digital trends to enhance reach, effectiveness and efficiency of sales teams. 




Social Media, when used properly, is effective at enhancing awareness and relationships relevant to revenue generation. Customers are demanding higher quality content to fuel their information needs, and expect sales people to engage them in interactive conversations through webinars, infographics and live product demonstrations.




Rocket Builders, through its Rocket Academy initiative,  is offering a free seminar to sales people looking at what the recent trends are in the use of these tools, and revealing some examples of best practices and demonstrating the kind of results B2B sales teams are achieving.

This seminar is occurring on March 9th in Vancouver, just contact a Rocket Builders representative for more information.

Attendees to the seminar will also get a preview of the new Digital Sales Tools Program that Rocket Academy will be offering in the Spring as an interactive executive learning program.

Tuesday, October 25, 2011

Announcing FREE Bootcamp for Market Research

Rocket Academy is pleased to announce a FREE bootcamp designed to help technology companies use Market Research to improve products, enhance revenue and stimulate better access to capital. The Market Research Bootcamp is being offered in Vancouver on November 28th 2011 at Simon Fraser University at Harbour Centre.


Bootcamp Brochure



Knowing more about your target market, your target buyers and your competition can provide the key advantage your company needs to succeed.  

This bootcamp is a one day session to help companies design, implement and capitalize on the benefits of market research using the latest tools, techniques and practical approaches that companies of any size can use.

Designed for both Startups and Growth Companies, this session will combine an overview of key concepts with applied learning through case examples, interactive discussions and best practices checklists.


Rocket Builders has been engaged in market research projects for over 10 years and recently was named one of BC's largest Market Research firms by Business in Vancouver. The Rocket Academy has helped hundreds of technology companies with educational programs for marketing, sales and investment.



To register for the Bootcamp and reserve your seat (limited seating available, so please book early), click the button below to register.


Presented in partnership with: