Wednesday, September 16, 2020

Fall-Winter 2020-21 Go-to-Market Program Announced

This unique program offers an opportunity for growth stage companies (post-MVP with initial sales momentum) to capitalize on their market opportunities with the development of a comprehensive Go-to-Market strategy and execution plan.

This is our 15th year of offering a the Go-to-Market program. Some of B.C. and Alberta's most successful technology ventures have graduated from this program, raised venture capital and achieved exit.

This year the program is going VIRTUAL. This means video conferencing and digital tools to supplement a proven curriculum.

Partnered with Venture Labs with support from NRC, the program will run through two semesters:

  • Nov - Dec for Semester 1 (Go-to-Market Strategy)
  • Jan - March for Semester 2 (Go-to-Market Execution)

    For companies that are interested in participating, there is a limited number of seats, so only 12 companies will be enrolled. To reserve a spot in the program, companies need to apply using the form found here.

    An informational session is being offered on October 16th at Venture Labs.

    A pre-program workshop helping companies utilize Market Research to transition from a Business Model Canvas to the foundation of Go-to-Market strategy is being offered October 31st at Venture Labs.