The Go to
Market Program by Rocket Builders helps companies
achieve high revenue growth by developing winning sales and marketing plans.
The Go-to-Market Program is a comprehensive five-month program for technology
companies who need to refine their marketing strategy and then execute revenue
generation activities to win customers and dominate their target market.
Established over 13 years ago with 150 successful graduating companies,
the Go-to-Market Program blends mentorship with applied learning to provide
innovative technology companies with an outcome-based process to capitalize on
market opportunity.
Companies that
complete the program will have a detailed marketing plan that includes
execution steps and metrics.
Program Structure
The Go to Market Program includes the
following components.
·
Preparation - companies need an up to date Business Model Canvas
·
Thirteen webinars 1.5 – 2.0 hours long (includes webinar library)
·
Follow-up sessions after each webinar to provide examples and customize material
·
Assigned mentors who interact with companies after each session to customize the
program to the company
·
Mentoring from Rocket Builders
·
Final Presentation – Companies present their Marketing plan to an expert panel
Program Dates: Mid October to early
February
Who Should attend?
·
Technology companies seeking to
expand the distribution of products or enter new markets are ideally suited for
this program.
·
This program is designed to
involve the entire management team of a technology company - all executives who
are responsible for revenue growth (CEO, Product Manager, VP Sales, VP
Marketing, VP Business Development).
·
Companies selected to
participate must have a product that is ready for the market and has some initial
customer acceptance.
·
Past participants have had
revenue of between $500K and $5M
·
Companies looking to raise
‘Seed’ or ‘Series A’ rounds will develop a comprehensive marketing plan to
present to potential investors.
·
Time commitments for the
program are a couple hours per week of preparation and up to 10 hours per month
spent on seminars and workshops.
Program
Details
Phase 1 -
Strategic Market Plan
•
Market
Research
•
Positioning
•
Whole
Product
•
Pricing
•
Customer Validation
•
Channel
Validation
•
Competitive
Strategy
•
Market
Targeting
•
Revenue
Planning
Phase 2 –
Market Execution Plan
•
Channel
Development
•
Strategic
Vendor Partnerships
•
Marketing
and Communications
•
Social
Media and Content Marketing
•
Sales
Process
•
Lead Generation
•
Marketing
Support
•
Account
Management
Cost
$
1,200 for companies that currently work with NRC/IRAP (program sponsor)
To reserve a spot, you must apply using this form:
https://forms.gle/cQYgKTz3NTGQiRCa7
