Go-to-Market Program

The Go-to-Market Program (also known as the Market Readiness Program) helps technology companies develop skills to maximize successful execution in market entry, product launch and revenue growth. The program is designed for technology executives (CEO, VP Sales, VP Business Development, COO, and CFO) who are responsible for revenue growth.

The program uniquely combines a comprehensive go-to-market curriculum, applied learning, access to experts, and one-on-one mentoring. At the end of this program, a participating company will have completed a comprehensive Go-to-Market Plan for the upcoming year, including:
  • a Strategic Marketing Plan, featuring value proposition, positioning and pricing
  • a Market Implementation Plan, featuring sales/buying process, marketing campaigns and channel programs
The Market Readiness Program is offered to groups of companies concurrently to maximize the potential of peer discussions and peer review. Custom training programs for a single company are possible, and in the past elements of the curriculum have also been licensed for company or channel training manuals.

This program has a blog and twitter feed where you can see the curriculum agenda and some of the content used by the current participants in the program. The 5 workshop topics can be explored as follows:


If you wish to reserve a spot in the upcoming program for your company, please fill in the form found here.

Here is the program brochure for British Columbia:

Download Brochure
For more details on the program in Alberta, please visit Innovate Calgary or TEC Edmonton.